Embedded World wrap-Up: Is IoT mainstream yet?

There are signs that the Internet of Things (IoT) might have crossed into mainstream awareness. At least, that’s the impression we got at the recent Embedded World conference in Nuremberg, Germany.

embedded world artik booth

Everyone who visited the Samsung ARTIK booth or suite understood what IoT is and were more interested in learning specifics about our IoT platform. They were particularly interested in our end-to-end IoT solution.

“Visitors were impressed with how robust ARTIK Cloud is and what functionality it offers,” said Sarah Peach, Samsung senior director of business development for IoT.

“The Samsung ARTIK IoT platform’s ability to federate information from other clouds came across as the most interesting point for the Embedded World attendees I spoke with,” said Mark Wright, director of product management marketing for the Samsung Strategy and Innovation Center.

“There was no need at this show for vendors to educate, describe, or market IoT,” he added. “Visitors would get straight to the point and say, ‘Tell me about ARTIK and show me the demos.’”

Samsung ARTIK Partner Demos Tell the IoT Story

Sarah and Mark agreed that the Samsung ARTIK partner demos were really good, highlighting the capabilities and benefits of ARTIK Cloud and the ARTIK modules.

For example, the Beck IPC GmbH demo showed how well ARTIK works as a scalable solution. Starting with an industrial on-premises ARTIK installation, the Beck demo was able to expand to a full cloud-based installation. Mark said that the demo showed how facilities and factories could integrate various protocols, add their own applications to Beck’s installations, and “then expand when the company grows to just turn on the cloud services without having to design it. This rang well with many people.” 

In fact, the simplicity of use of the ARTIK platform was a major theme that emerged from Embedded World—whether it was integration of protocols or, as in the Beck demo, the ability to use cloud services right away.

Another popular demo at Samsung’s Embedded World booth was the FAE++ Kitra product accelerator boards, presented by the Rushup team. Aimed at IoT product developers who don’t have the necessary resources to design and manufacture their own custom hardware, Kitra boards are available for the ARTIK 520, 530, and 710 modules. The Kitra boards are not much bigger than the ARTIK modules they carry, but they include the sensors and other electronics most often needed for a connected product. 

“The Kitra demo was a great demonstration of multiple ARTIK module-based nodes connected to ARTIK Cloud,” said Sarah.

Mentor Graphics also joined the Samsung ARTIK booth to demonstrate an end-to-end lobby management solution using the ARTIK 0 end nodes, an ARTIK 710 gateway, and their own cloud services platform. When asked why they chose ARTIK for their industrial application, Mentor Graphics mentioned one of the most vital pieces in the IoT stack—security. 

Stay Tuned for More

Mark observed that, at least for industrial IoT and for the deeply technical Embedded World audience, the fact that vendors were not attempting to educate about IoT indicates that we’ve moved to a new stage in the market.

“Designs adopting IoT will be next up,” predicted Mark. “If it’s true that we’ve moved away from the education stage, then we’re in the implementation stage. We saw industrial IoT services at the show that would enable release of products in the marketplace in the next 12 to 18 months. As for the more consumer-oriented designs exhibited at Embedded World, those products could be on store shelves for Christmas.”

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